Effective Date: 12-Aug-2026
Last Updated: 12-Aug-2026

At Deofumes (“Deofumes”, “we”, “us”, or “our”), your privacy matters to us. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, browse our products, place an order, contact us, or otherwise interact with our services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.

 

1. Information We Collect

We may collect personal and technical information when you interact with our website or services.

Information You Provide to Us

Depending on how you use our website, we may collect:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping or delivery address
  • Order and purchase details
  • Payment and transaction information
  • Account information, where applicable
  • Information submitted through contact or enquiry forms
  • Communications and correspondence with us
  • Reviews, feedback, or other information you voluntarily provide

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and browsing activity
  • Date and time of website visits
  • Referring website or source
  • Approximate location based on technical information
  • Website interaction and usage data

This information helps us understand how visitors use our website and improve our services and user experience.

 

2. How We Collect Your Information

We may collect information through:

  • Our website and online store
  • Account registration, where available
  • Product purchases and orders
  • Contact and enquiry forms
  • Customer service communications
  • Newsletter or marketing subscriptions
  • Cookies and similar technologies
  • Reviews, surveys, promotions, or other voluntary interactions
  • Third-party services used to process payments, deliveries, analytics, or other website functions

 

3. How We Use Your Information

We may use your personal information for legitimate business and service-related purposes, including to:

  • Process and fulfil your orders
  • Confirm and manage purchases
  • Process payments
  • Arrange shipping and delivery
  • Provide order updates and transactional communications
  • Respond to enquiries and customer-service requests
  • Manage customer accounts, where applicable
  • Provide information about our products and services
  • Improve our website, products, services, and customer experience
  • Understand website usage and customer preferences
  • Personalise your experience where appropriate
  • Prevent fraud, misuse, unauthorised activity, and security threats
  • Maintain the security and functionality of our website
  • Comply with applicable laws, regulations, legal requests, and obligations
  • Establish, exercise, or defend our legal rights
  • Carry out other purposes that are communicated to you at the time your information is collected

We will process personal information only for purposes that are relevant, necessary, and permitted under applicable law.

 

4. Legal Basis for Processing Personal Information

Depending on the circumstances, we may process your personal information on one or more of the following grounds:

  • Your consent
  • The performance of a contract or steps taken at your request before entering into a contract
  • Compliance with a legal or regulatory obligation
  • Protection of your interests where permitted by applicable law
  • Our legitimate business interests, where permitted by law and where those interests do not override your applicable rights
  • Other lawful grounds recognised under applicable UAE law

Where processing is based on your consent, you may withdraw that consent where permitted by law. Withdrawal of consent will not affect the lawfulness of processing carried out before the withdrawal.

 

5. Payment Information

When you make a purchase through our website, payment transactions may be processed through third-party payment service providers.

We may receive information necessary to confirm and manage your transaction, but payment card information may be collected and processed directly by the relevant payment provider in accordance with its own terms and privacy practices.

We take reasonable steps to ensure that payment-related information is handled securely.

 

6. Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to provide and improve our services.

These technologies may be used to:

  • Enable essential website functions
  • Remember user preferences
  • Keep your shopping experience functional
  • Understand website traffic and usage
  • Measure website performance
  • Improve user experience
  • Analyse marketing and advertising performance
  • Support relevant advertising and communications, where applicable

You may manage or disable cookies through your browser or device settings. Please note that disabling certain cookies may affect the functionality of our website.

 

7. Sharing Your Personal Information

We may share personal information with third parties where reasonably necessary to operate our business, provide our services, or comply with applicable law.

These third parties may include:

  • Payment processors and financial service providers
  • Shipping, courier, and logistics companies
  • Website hosting and technology providers
  • E-commerce and website service providers
  • Analytics providers
  • Marketing and advertising service providers
  • Customer service providers
  • IT, security, and technical service providers
  • Professional advisers, consultants, auditors, or legal representatives
  • Government authorities, regulators, courts, or law-enforcement agencies where required or permitted by law

We do not sell your personal information.

Where we engage third-party service providers to process personal information on our behalf, we take reasonable steps to ensure that such information is handled appropriately and in accordance with applicable legal requirements.

 

8. International and Cross-Border Data Transfers

Some of our service providers or business partners may be located outside the United Arab Emirates. As a result, your personal information may be transferred to or processed in another country.

Where personal information is transferred outside the UAE, we will take appropriate measures to ensure that such transfers and processing are carried out in accordance with applicable data-protection requirements.

 

9. Data Security

We take reasonable technical and organisational measures to protect personal information against:

  • Unauthorised access
  • Unauthorised disclosure
  • Loss or destruction
  • Accidental alteration
  • Misuse
  • Unlawful processing
  • Other security risks

However, no website, electronic transmission, storage system, or method of communication can be guaranteed to be completely secure.

If we become aware of a personal-data security incident that requires notification under applicable law, we will take the appropriate steps required by the relevant legal and regulatory requirements.

 

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfil the purposes for which it was collected
  • Complete and maintain records of transactions
  • Provide our services
  • Resolve complaints or disputes
  • Maintain business and financial records
  • Comply with legal, regulatory, tax, or accounting requirements
  • Establish, exercise, or defend legal claims

When personal information is no longer required, we will take reasonable steps to securely delete, anonymise, or otherwise dispose of it in accordance with applicable requirements.

11. Your Privacy Rights

Subject to applicable law and any relevant exceptions, you may have rights regarding your personal information, including the right to:

  • Request information about how your personal information is processed
  • Request access to personal information held about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of personal information where legally applicable
  • Request restriction of certain processing activities where applicable
  • Object to certain processing of your personal information
  • Withdraw consent where processing is based on consent
  • Request transfer of your personal information where applicable
  • Submit a complaint regarding the processing of your personal information

The UAE Personal Data Protection Law provides data subjects with a range of rights concerning their personal information, including access, correction, deletion, restriction, objection, and withdrawal of consent in applicable circumstances.

To exercise an applicable right, please contact us using the details provided in the Contact Us section below.

 

12. Marketing Communications

Where permitted by applicable law, we may use your contact information to send you marketing communications about:

  • New product launches
  • Fragrance collections
  • Special offers
  • Promotions
  • Discounts
  • Brand updates
  • Events and campaigns
  • Other products or services that may be relevant to you

You may unsubscribe from marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us directly.

Your decision to opt out of marketing communications will not affect transactional or service-related communications that are necessary to fulfil an order or provide a service.

 

13. Third-Party Websites and Services

Our website may contain links to third-party websites, platforms, social-media pages, payment services, or other external services.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We encourage you to review the privacy policies of any third-party website or service before providing your personal information.

 

14. Children’s Privacy

Our website and services are intended for a general audience and are not specifically directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided personal information to us without appropriate authorisation, please contact us so that we can review and take appropriate action.

 

15. Account Information

If our website allows you to create a customer account, you are responsible for keeping your account credentials confidential and for ensuring that the information associated with your account remains accurate and up to date.

You should notify us promptly if you believe your account has been accessed or used without authorisation.

We may retain account information for as long as necessary to provide account-related services and meet applicable legal and business requirements.

 

16. Reviews, Feedback, and User-Submitted Content

If you voluntarily submit a product review, testimonial, feedback, photograph, comment, or other content to us, we may use that content for legitimate business, marketing, or promotional purposes, subject to applicable law and any permissions required.

You should avoid submitting personal information about yourself or another person that you do not wish to be publicly displayed.

 

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, technology, or applicable legal requirements.

When we make changes, we will publish the updated Privacy Policy on this page and revise the “Last Updated” date.

We encourage you to review this page periodically to remain informed about how we handle personal information.

 

18. Contact Us

If you have any questions about this Privacy Policy, wish to exercise an applicable privacy right, or have a concern about how your personal information is handled, please contact us:

Deofumes
Legal / Registered Company Name: Deofumes
Registered Address: Sharjah Media City , Sharjah, UAE
Email: info@deofumes.ae
Phone: +971 58 910 7432
Website: https://deofumes.ae/